251 | 好點子不是天分，是方法：拆解奧美幕後那套被實戰驗證的思考系統 feat. 奧美創意團隊蔣依潔EJ、陳芝婷Luka

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孩子近視好擔心？效率爸媽更希望找到簡單、便利的日常選擇。酷柏邁視兒近視管理軟式治療日拋隱形眼鏡，專為兒童所設計，日拋免清洗，簡單、衛生又安心，讓孩子能自在探索世界，也讓爸媽更省心。了解更多>> https://fstry.pse.is/9ka5wt —— 以上為 Firstory Podcast 廣告 —— 💡【歡迎光臨奧美人人都能學會｜大品牌到小生意必備的創意思維系統】很多時候我們不是沒有想法，而是缺乏把想法「落地」的方法。這一次，台灣奧美首度將幕後核心的思考流程，轉化成一套人人都能學會的系統！由打造過無數經典案例的三位創意推手——蔣依潔 EJ、王彤、陳芝婷 Luka 親自授課，帶你從策略思考、靈感採集到案例拆解，一步步建立可持續運用的創意力。大品牌到小生意必備的創意思維系統 👉 https://www.pressplay.cc/link/s/2A3BF1AC 🎁 輸入專屬折扣碼「WAIDEA」再折 $250🔔本集主題：好點子不是天分，是方法：拆解奧美幕後那套被實戰驗證的思考系統 feat. 奧美創意團隊蔣依潔EJ、陳芝婷Luka「我沒有創意啦，那是有天分的人才會的。」好像創意是抽籤，抽到就有，抽不到就認命。這集我們請到兩位可能會推翻你這個想法的人——來自奧美、真正在幕後打造過一堆你一定看過的作品的創意人。一位是執行創意總監暨社群總指導、「全聯小編」的幕後推手蔣依潔 EJ；一位是商學院出身、有 ESG 永續管理師認證、還跑去參加太空中心計劃的斜槓創意人，奧美副創意總監陳芝婷 Luka。她們把奧美內部「定義問題 → 找洞察 → 發想創意 → 篩選創意」的流程完整攤開來講。聽完你會發現：創意不是等待靈光乍現，是可以反覆拿出來用的一套方法。本集亮點 ↓✨ 創意到底是天分還是練習？就像運動員一樣，先天體質固然有影響，但大量的吸收、鍛鍊與修正，才是讓靈感「肌肉」強大的關鍵！✨ 奧美紅門裡的都市傳說：傳說中奧美有可以洗澡的地方？Wawa親自解密當年「洗澡」趣事！✨ 現象級「全聯小編」是怎麼誕生的？ EJ 帶你回到起點，拆解如何將品牌接地氣的人格轉化到社群上，天時地利人和缺一不可。✨ 把洞察化為影響力： Luka 分享萬秀洗衣店與失智症協會「REmemory 回回憶」企劃背後的秘密，教你如何用「被遺忘的衣服」作為橋樑，幫助正在遺忘的人。✨ AI 時代的創意生存戰：別怕被取代！學會把 AI 當作「可敬的對手」來自我批判，甚至設立「防火牆」避開均值化的平庸點子。✨ 如何拿到奧美的門票？沒有神級商業作品怎麼辦？把自己的履歷寫成「病歷」，或是把整本雜誌的廣告重做一次，用極致的熱血展現你的創意底蘊！🎧 戴上耳機，跟著我們一起把創意變成你的最強被動技能！-加入會員，支持節目： https://addbloodfla.firstory.io/join留言告訴我你對這一集的想法： https://open.firstory.me/user/cklj26wat0dph0878lm4kozmq/comments-來這裡找Wawa ↓Email｜[email protected] 社群｜廣告很累廣告很美｜https://reurl.cc/dD196V開課快手｜廣告樂血課程｜https://go.newsveg.tw/5hyzlkInstagram｜wawa_in_ad｜http://fla.tw/WawaIGYouTube｜廣告樂血研究院｜http://fla.tw/WawaYTPodcast｜ WA嘎哩供｜http://fla.tw/WawaPodPodcast｜故事虎咬豬｜https://reurl.cc/aqrn33 Powered by Firstory Hosting

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251 | 好點子不是天分，是方法：拆解奧美幕後那套被實戰驗證的思考系統 feat. 奧美創意團隊蔣依潔EJ、陳芝婷Luka

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Adnan Rashid Muslim Central Ustadh Adnan Rashid is active in dawah and has visited over 30 countries for this purpose. Adnan Rashid has attained a number of ijazas in hadith from reputable hadith authorities. His chains of hadith go back to the Prophet (sllallahu alaihy wa salaam)… via Shah Waliullah Dehlawi as well as Imam Shawkaani. He attained his BA with honors in history from Birkbeck College, University of London. He is currently pursuing postgraduate studies in history at the same university. He has appeared on major Islamic channels such as Iqra Tv and Islam Channel. The Ustadh has taught seerah, tafseer and hadith to hundreds of students through tv and other platforms. He is currently teaching Umdatul Ahkaam in London and intends to finish the tafseer of al-Quran in the coming years.Ustadh Adnan has worked with internationally renowned dawah organisations such as Mercy Mission, iERA and Convivencia. He has lead a number of dawah missions to Africa. He served as Senior Researcher as well as lecturer whi Hussain Kamani Muslim Central Mufti Hussain Kamani was born to a Hindu revert-to-Islam and Muslim father in Elizabethtown, Kentucky. With the blessings and du’a (supplications) of his parents, Mufti Hussain Kamani underwent a journey of a lifetime in pursuit of sacred Islamic knowledge. He began his pursuit of the Islamic sciences at the young age of six to memorize the entire Quran at the acclaimed Darul Uloom Madania in Buffalo, New York. By the blessings of Allah, subhanahu wa ta’ala, he was able to complete this momentous task in 1999. Having the growing thirst to quench more knowledge, Mufti Kamani then traveled across the world to the United Kingdom to attain more advanced formal Islamic authorizations in the field of Islamic theology. He studied at Darul Uloom Bury, the renowned seminary of the great revivalist and scholar of Hadith, Shaykh-ul-Hadith Zakariyya Kandhlawi (Rahmatullahi Alayh). Mufti Kamani completed the traditional six-year curriculum covering the Arabic language, Arabic morphology, Islamic ju 雷吉和皇家对经济、历史、加密货币、商业播客的看法 Vision Associates LLC 旧学校遇到新学校！最近，奥马哈的甲骨文沃伦巴菲特终于不得不承认，他与科技繁荣的联系并不紧密，无法从这个千载难逢的机会中充分获利。他只是没有得到它。许多与当今经济、商业、历史、加密货币相关的讨论经常受到参与者观点的限制。年轻的参与者更适应他们成长并现在沉浸在其中的世界，这为他们与我们身后的几代人建立联系提供了宝贵的基础。然而，如果没有活生生的历史的好处，也没有年轻一代可能会错过的历史观点，单单这种前瞻性的观点显然就错了。很多时候，必须融入对早已逝去的事件的智慧，以强调、平衡或有时完全摒弃这种观点。而且，反之亦然。这对父子正在利用他们自己的个人理解、成功、失败以及相互和截然不同的理解来传达他们对当天新闻和事件的看法。每天流经我们媒体流的许多元素都留下了一些松散的结局，需要进一步了解和关键背景。加入我们，从我们世代的两端探索当今的许多主题。

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