#251: How to Build a Career Guidance Business | Emily McSherry

Career guidance business expert Emily McSherry built a six-figure ed tech company from a small Texas town with zero business role models and landed partnerships with ASU, UCLA, and Berkeley. In this episode, the CEO and founder of Advise breaks down exactly how to build a scalable career guidance business from scratch, close contracts with slow-moving institutions, and generate recurring revenue with lean operations. You will explore: how she grew a library of 12,000+ short-form career videos using student interns, the sales strategy that helped her land her first four university clients before having a tech team, why pitch competitions can trap early-stage founders and how to work them smarter, and the mindset shift that separates founders who stall from those who scale fast. Emily shares her hard-won lessons on team building, cash flow management, and the identity work that accelerates growth. Tune in now for a real blueprint on building a business that creates lasting impact.