251 How to Turn YouTube Viewers Into Email Subscribers

Send us Fan Mail2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guideBethany McBride started her business because she needed to make a thousand dollars to cover some bills. That was it. No grand plan, no marketing strategy, just a Facebook group and a love for teaching worship music. A few months later, she and her husband had replaced his income entirely.This week I sat down with Bethany, the creator behind Simplified Piano, an online piano education community helping beginners, mostly people in their 60s and beyond, learn to play worship songs using a simple chord-based method. She built the whole thing around four chords: C, F, G, and A minor. That's genuinely it.What I loved about this conversation is how much of Bethany's business was shaped by constraints. Health challenges that made a 9-to-5 impossible. A toxic mold situation that forced her family into her parents' basement. Five kids. And yet she and her husband built something with 450,000 monthly YouTube views, around 160,000 email subscribers, and a model that's mostly evergreen and automated.We talked about how she gets 4,300 new email subscribers a month from a lead magnet so simple it's almost obvious in hindsight, why she switched a one-time offer to a recurring membership almost overnight and barely noticed a dip, and what she wishes she'd known earlier about getting in front of real students and listening to them properly.Bethany is warm, honest, and genuinely funny. I think you'll like this one.Check out Bethany's work:🌐 https://www.simplifiedpiano.com▶️  https://www.youtube.com/c/simplifiedpiano