251: Is Your Content Marketing Working? -- Legal Power Players with Marc Cerniglia

Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership.  This episode features our next Legal Power Players interview with marketing expert Marc Cerniglia.  Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals understand the truths and myths about internet marketing, and educating them on how to get the most out of their marketing efforts. He is a proud graduate of UCF and earned his Master’s Degree in Business & Marketing.  You can find out more about Spotlight Branding at https://spotlightbranding.com/. During this interview, we talk specifically about content marketing, how lawyers should incorporate content marketing into their processes, and how to determine if it is working. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers.  Be a part of the discussion!  You can leave me a voicemail by going to https://anchor.fm/attorneydsy and hitting the “message button”.  You can of course also send me your question or comments on social: Twitter: https://twitter.com/AttorneyDSY Facebook: https://www.facebook.com/AttorneyDSY/ Instagram: https://www.instagram.com/attorneydsy/ LinkedIn: https://www.linkedin.com/in/dscrivenyoung/ Youtube: https://www.youtube.com/user/ILEnviroLawBlog You can also join me live on Wednesday night at 7 pm central for the Lawyers Emotional Intelligence Book Club at https://www.facebook.com/LawyersEQ/.  We will be discussing Dr. Rangan Chatterjee’s book, The Stress Solution. If you need an attorney or want to refer a case, you can contact me at (312) 239-9722 or [email protected].  Check out my website:  https://www.pecklaw.com/attorney/david-j-scriven-young/.  We provide free consultations. Thanks for listening! Be sure to tune in tomorrow.