251. Niche Selection and Marketing Strategy with Hayley Robertson

How can you refine your messaging and marketing strategy to connect with your ideal audience more effectively? In this episode, Geraldine is joined by Hayley Robertson, an MBA qualified marketing coach and business mentor, to discuss finding your niche and positioning yourself in the market. They explore the challenges of narrowing down a target market, understanding market size, and the benefits of specific marketing. Hayley provides tips on conducting market research, leveraging case studies, and tailoring advertising to different segments.https://www.myclientstrategy.com/home/hayley-robertson/Work with Geraldine:https://www.facebook.com/groups/1543978942348737https://mentoringwithgeraldine.com/contact/https://www.instagram.com/mentoringwithgeraldine/https://www.youtube.com/channel/UCzMoLaLu1uL3rmyJNWAMCtw