251 :: Rita Ferris, President of the NRLA: Increasing the Value of Associations

In episode 251, Bradley is joined by Rita Ferris, President of the Northeastern Retail Lumber Association (NRLA).  Rita discusses the cause and effect of raising association dues.  Even when there's no choice but to raise dues, she examines how to bring additional value at the same time. This episode is brought to you by Capital One Trade Credit   ***   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.   Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   For more info: behindyourbackpodcast.com Instagram: instagram.com/behindyourbackceo YouTube: The Behind Your Back Sales Co. Channel Capital One Trade Credit: capitalone.com/trade-credit