#251 SNPI Global, Real Estate Branding & Building an International Agency with Julie Ferraz Duffoux

This episode is brought to you by HalloCasa, the SEO-ranked digital business card for real estate agents. Looking to find the right agent, no matter where you are?Visit https://home.hallocasa.com to discover and connect with top real estate agents globally.In this episode of HalloCasa, we sit down with Julie Ferraz Duffoux, International Representative of SNPI France and Founder & CEO of Lifescopers, to explore what it really takes to build a successful and internationally positioned real estate business.Julie shares her journey from media and communication into real estate, what motivated her to launch Lifescopers in Portugal, and how she helps clients simplify their lives through concierge, investment, and real estate services. The conversation dives into the practical realities of opening a real estate agency in Lisbon, the pros and cons of running an independent brokerage versus joining a franchise, and why strong personal branding is essential in today’s competitive market.We also explore SNPI France, its certifications, professional culture, and global initiatives, followed by a broad overview of international real estate associations and the major conventions shaping the global property industry. Julie explains the mission of SNPI Global and offers valuable advice on how agents can position themselves internationally.Timestamps00:01:40 Introduction and Julie’s early career00:06:00 Why Julie started Lifescopers00:10:00 Lifescopers’ value proposition in real estate00:13:00 How to open a real estate agency in Portugal00:15:00 Independent agency vs franchise model00:18:00 Branding and standing out as an agent00:21:00 SNPI France: culture, courses & certifications00:24:00 Global real estate associations overview00:28:00 International real estate conventions worldwide00:32:00 SNPI Global: mission, initiatives & services00:37:00 Positioning yourself as an international agent00:40:00 Final words and contact informationContact Information:https://www.linkedin.com/in/julie-ferraz-duffoux-132396a6/https://lifescopers.com/https://www.snpi.global/