#251 Why You Need A Pricing System (And How To Set It Up)

This week, I’m diving into one of the biggest bottlenecks inside accounting firms. Pricing. More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table. I break down: • Why charging by the hour makes less sense than ever in the AI era • Why your real value is not the tax return or accounts • The hidden value accountants forget to charge for • Why access to you is the most valuable thing clients buy • How pricing systems remove you as the bottleneck • The variables that should drive pricing • Why clients should pay upfront and monthly • How to stop “making up fees” on the fly • The psychology behind premium pricing and client choice • How AI and agents are changing the future of accounting firms I also share behind-the-scenes updates on building Power Pricing, how AI is helping me build faster than traditional development ever could, and why systems are becoming essential for firms that want more time, better clients, and higher profits. If you’ve ever struggled with pricing confidently, this episode is for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing. This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system.