EPISODE · Jul 31, 2026 · 14 MIN
2518: A Million Billboards In 50 Miles: Wall Drug
from The Level 10 Contractor Daily Podcast · host Rich Harshaw
On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consistency, frequency, and repetition of an advertising message. Even though the story itself is about billboards, the principle applies to all forms of marketing and advertising.
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2518: A Million Billboards In 50 Miles: Wall Drug
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