252: Banking, Mental Health, and Storytelling within Entrepreneurship with Heather Nelson

Summary Glad to have you back to another episode of the Startup Junkies Podcast! Caleb Tally, Jeff Amerine, and Matthew Ward are joined by Heather Nelson, President, and Co-Founder of Seal Solar. Seal Solar is a solar design and installation firm out of North Little Rock, Arkansas. Understanding banking, taking mental health seriously, and using storytelling to educate and market have played a significant role in Heather's Midas touch success stories. Thanks for tuning in! Shownotes (0:54) Introducing Heather Nelson of Seal Solar (1:35) From Banking to Entrepreneurship (7:01) Seal Solar Origin (10:00) Importance of Mental Health (12:33) Storytelling as an Entrepreneur (22:24) Being Comfortable with Uncertainty (25:02) Imposter Syndrome (28:34) Casting Vision for Seal Solar (32:24) Why Solar Energy? (38:23) Advice to Younger Self (40:46) Wrap Up Links Heather Nelson Seal Solar Matthew Ward Caleb Talley Jeff Amerine Quotes "You really need a strong banking relationship or you're just not gonna make it." (2:00) Heather Nelson "[Entrepreneurship] will highlight and show you all these gifts, passions, and things about yourself and your abilities that you never knew… but it will also show you the deepest, darkest, ugliest things about yourself. That you've spent a lot of time shoving into every crevice and corner saying, Lord Jesus, please don't let anybody ever see that or know that about me. (10:15) Heather Nelson "We've got a world that says you have to be a subject matter expert on everything at 22, and that's just the biggest lie ever." (23:10) Heather Nelson "It's not about whether the utilities are bad and solar's good or solar's bad and utilities are good... The thing is there's this amazing technology and how do we work together to utilize this great technology?" (33:18) Heather Nelson https://www.startupjunkie.org/ https://wlj.com/