#252: How to Find the Right Business Idea and Validate It | Jason VanDevere

How to find the right business idea is the question Jason VanDevere answered by walking away from a nine-figure family empire to build a million-dollar business from scratch. If you are an entrepreneur stuck choosing between passion and profit, this episode gives you a proven framework to do both. Jason, author of "Dream Driven" and founder of Goal Crazy, breaks down his Triple L Framework (Longing, Lifting, and Light) that helps you validate your business idea before spending a dime. You will get: the Dream Driven approach to choosing a business idea that fuels long-term commitment, a three-part validation process using focus groups, beta testers, and pre-sales, four powerful strategies for finding mentors who shortcut your path to launch, and how to use the "first alarm test" to know if your idea has enough fire behind it.