252. Less Than 2% Marketing Spend At A Roofing Company | Randy Hurtado & Joseph Hughes

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.If you’ve ever felt like you’re pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.Key Takeaways:📉 Why most roofing companies are overspending on marketing🏠 How in-house marketing can cost less and perform better🎯 The importance of consistent branding across all platforms👀 What “I see you everywhere” really means - and how to get there🤝 How to build trust and recognition with repetition and clarity⏳ When to transition away from outsourced marketing💸 Real numbers - running successful marketing under 2% of revenue🧠 Why your team will always care more about your brand than an agencyKey Timestamps:00:27 - Randy’s story: growing a roofing brand with in-house marketing01:02 - Spending under 2% on marketing and increasing profit01:40 - The power of brand consistency across all touchpoints02:24 - “I see you everywhere” – what that really means#RoofingMarketing #InHouseMarketing #ContractorSuccess #BrandConsistency #MarketingROI #RoofingBusiness