252. The Psychology Behind Pricing That Sells (It's Not What You Think) episode artwork

EPISODE · Mar 6, 2025 · 28 MIN

252. The Psychology Behind Pricing That Sells (It's Not What You Think)

from The Launch Lounge Podcast · host Salome Schillack

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀 Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When potential clients say "I can't afford it," they're actually telling you something else entirely. In this episode, I reveal the three psychological levels that determine whether someone buys - and how to address the real objection hiding behind "it's too expensive." This simple mindset shift will transform your sales conversations and help you confidently price your offers. 🔥 In This Episode: Uncover why lowering your prices actually hurts your sales Master the "certainty principle" that makes price objections disappear Implement identity-based selling that makes your offers irresistible Learn how to create "certainty moments" throughout your launch Transform how you talk about your offers to sell transformation, not features 👉 Ready to position your course for maximum impact? Download my free "Your First $10K Course Launch" guide at thelaunchlounge.com/10k.💫   💚 💚 💚  Salome Get full show notes here Follow The Launch Lounge on Instagram.

NOW PLAYING

252. The Psychology Behind Pricing That Sells (It's Not What You Think)

0:00 28:45

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Launch Lounge Podcast?

This episode is 28 minutes long.

When was this The Launch Lounge Podcast episode published?

This episode was published on March 6, 2025.

What is this episode about?

Ready to discover why your course buyers aren't really objecting to your price? (Hint: it's something much deeper!) 🚀 Most course creators believe pricing psychology is about ending with 7s or 9s, but that's completely missing the point. When...

Can I download this The Launch Lounge Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!