252: Using Video Content to Attract Donors

In this episode of Inspired Nonprofit Leadership join nonprofit leadership expert Sarah Olivieri as she chats with Kyler Beal, founder of Minivan Productions about how purpose-driven organizations can develop and execute compelling video content strategies that raise awareness and funds! Learn about the importance of understanding your ideal donor profile, tracking ROI, and using paid media to reach new audiences. Plus practical tips on creating effective awareness, consideration, and decision-stage content, and explore inspiring stories of impactful video storytelling. Kyler Beal is the founder and director at Minivan Productions - a video production firm that has found its sweet spot humanizing brands, organizations and products by creating media that moves donors, investors, audiences and you! Minivan Productions is based out of San Diego and works worldwide with purpose-driven organizations as they help develop, implement and execute on content strategy for clients ranging from D to C lifestyle brands to global non-profits. Here's what to expect during the episode: The Importance of Video Content Strategy Understanding Donor Profiles and Content Funnels The ROI (Return on Investment) of Video Content for Nonprofits Creating Effective Awareness Content Tracking and Measuring Content Success The Power of Storytelling in Video Practical Tips for Nonprofit Video Strategy Connect with Kyler! Website: minivanproductions.com/video-strategy Instagram: @instagram/minivanproductions Sponsored Resource Join the PivotGround newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with Sarah: On LinkedIn>> On Facebook>> Subscribe on YouTube>>