252 What Does it Take to Create a Luxury Salon Brand with Hellen Ward

My guest today is Hellen Ward who as well as being a wife, mother, author, lecturer, educator, and managing director, is also the co-founder along with her husband Richard of the Richard Ward hair and Metro Spa located in the heart of London’s Chelsea. Hellen is highly regarded in the industry for not just having built a great business that is undoubtedly one of the country's leading salons but also for her passion, commitment and common sense insights when it comes to the UK hairdressing industry… So, in today’s podcast we will discuss:●     The meaning of Luxury in the salon industry●     Having Royalty as part of your clientele …and●     The challenges and opportunities that the industry is facingAnd lots more! In this Episode:01:13 Introducing Helen Ward: A multifaceted hair industry leader01:44 Defining luxury in the salon industry07:54 An overview of the Richard Ward Salon15:11 The unique services of Richard Ward Hair and Metro Spa17:53 The importance of customer experience24:38 Serving royalty: A peek into the royal clientele28:48 Challenges of scaling and outsourcing30:19 Advice for growing salon owners32:17 The importance of delegation35:45 Guest artists and diversifying services37:59 The rise of chair rental and its implications42:40 Team retention and leadership lessons48:38 Flexibility in the modern workplace53:50 Final thoughts and connecting with Helen Ward  Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!  Until next time!  Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Richard Ward Hair & MetrospaWebsite | Instagram Hellen WardInstagram