#253 - Joy in Storytelling with Tara Dorabji

We all know storytelling is a powerful way to move people and effect change on the important issues of today. But in the fundraising world, storytelling has gotten a bad rap. Poverty porn, sensationalism, and negative storytelling practices have left a bad taste in our mouths and, at times, exposed the very people we want to help. So how can we use the powerful language of storytelling to unify and empower communities rather than divide and conquer?  Join me today as I talk to Tara Dorabji, Vice President and Chief Strategy Officer for The Center for Cultural Power!  We talk about the need for value-aligned storytelling that is rooted in authenticity and how we can choose, gather, and elevate stories and storytellers to amplify and elevate diverse voices that can accelerate systemic cultural change.  We also dive into how to test and measure the impact of our influence so that our efforts don’t fall on deaf ears.  Tune in for an eye-opening discussion that just might put the joy back into your storytelling! “It's not just about one messenger. … [D]ifferent Messengers speak to different groups, so it's important to have a multitude of stories and to continue to test and … learn. And as culture shifts and people shift, the storytelling will change too.” - Tara Dorabji, Vice President of The Center for Cultural Power Important Links:  LinkedIn: https://www.linkedin.com/in/tara-dorabji-a364711/The Border Report 2023: https://www.culturalpower.org/stories/the-border-report-2023/