253: Money, Mission, and the Myth of Donor Fatigue with Tamara Jackson

Episode 253 of the What the Fundraising podcast, hosted by Mallory Erickson, titled "253: Money, Mission, and the Myth of Donor Fatigue with Tamara Jackson" was published on August 19, 2025 and runs 31 minutes.

August 19, 2025 ·31m · What the Fundraising

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Summary

What if doing good, and business isn’t in opposition? Ethical fundraising, value-driven sales, and authentic relationships can thrive in the powerful space created by the intersection of doing good and business. In this episode, we explain how viewing money as a tool rather than a corrupting force aligns with purpose-led work. From rethinking donor fatigue to the value of storytelling, this episode challenges the recurrent assumptions about what it really means to ask, give, and grow. Whether you are a nonprofit leader or a goal-oriented entrepreneur, this conversation offers a refreshing perspective on how to lead with value while still achieving growth. Tamara Jackson is a consultant, advisor, investor, and the founder of Beaconship and LeadReviver™, an advisory and consultancy service. As a former banking executive turned purpose-driven entrepreneur, Tamara brings over 25 years of corporate experience and a lifelong passion for giving back. Through volunteering, philanthropy, and value-aligned business, she used her skills to advance causes she cares about. Her love to operate at the intersection between doing good and doing business is to show that both can be done at the same time. She joined us today to talk about how aligning purpose with profit allows fundraising and sales to become an act of service instead of a transaction. In this episode, you will be able to: - Learn how to attract donations by creating values. - Learn about donor motivations and relationship building. - Discover the difference between persuasion sales vs. service-oriented sales. - Learn how to honor silence as a part of the decision-making process. - Discover how to write with intentionality and clarity. Get all the resources from today’s episode here. Support for this show is brought to you by iDonate! Their donor-first giving suite, including mobile pop-ups, A/B testing, recurring prompts, makes it easy to convert more donors, faster. Easy to set up & publish with no tech team required! Launch custom giving forms that sync seamlessly with your CRM. Smarter data, better donor journeys. Check them out at iDonate.com Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.