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253: What actually moves enrolments forward – 1/5 episode artwork

Sep 24, 2026 11 min

253: What actually moves enrolments forward – 1/5

from SMC: School Marketing and Communications Hosted by imageseven

The Insight Series with Charlie Maughan – Turning confidence into enrolment momentum – Orientation More enquiries are not always the answer to an enrolment problem. In the first episode of 'Turning confidence into enrolment momentum', Charlie explores why interest and confidence do not automatically lead to commitment. He discusses the difference between generating demand and creating momentum, and why enrolment performance needs to be an institutional responsibility. For school marketers, the challenge is seeing where families hesitate and making the next step clear, timely and worth taking. Episode Links: Engaging the next generation of school parents – McCrindle Drivers of School Choice 2022 – Independent Schools Victoria Independent Schools Snapshot 2026 – Independent Schools Australia School Choice: A Research Report 2021 – Independent Schools Australia What Parents Want: Key Findings 2025 – Independent Schools Queensland Got more questions for Charlie and the team? You can ask them via the following: Email: [email protected] Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.

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This episode was published on September 24, 2026.

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