#253 Which Social Media Platform Should You Actually Be On?

This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch Why "when you confuse, you lose" should shape every post you write The one platform I'd tell any accountant to start with, and why the algorithm is on your side Why your audience is on LinkedIn even when you're convinced they're not How to create content that gets a booked call, not just likes The contrarian truth about using AI to write your posts, and why I ignore the people who say don't Why video will make you stand out, especially if you're a female accountant How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you've ever stared at a blank screen wondering what to post or where, this episode is for you. If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.