253. Why I Deleted Half My Revenue (And What It Taught Me About Real Change)

At the end of last year, I made a decision that looked insane from the outside: I closed down my multiple six-figure coaching container and literally deleted half my income. But that "crazy" decision taught me something profound about the difference between healing and evolving - and why sometimes we become addicted to understanding our patterns instead of changing them. If you've been doing beautiful inner work but find yourself stuck in the same cycles, this episode reveals what might actually be keeping you trapped.In this episode, I share:The real story behind closing my main revenue driver (and why it felt scarier than any business decision I'd made)How I realised I was addicted to healing instead of actually changingThe difference between understanding your patterns and embodying new choicesWhy "self-awareness without action" is sophisticated procrastinationHow one uncomfortable decision created ripple effects across my entire lifeThe "dissolve through disuse" framework for breaking cycles without endless analysisWhy Saturn in Aries is cosmically supporting brave decisions right nowWhat happened to my business after I chose myself over money (spoiler: 200% launch increase)Key quote from the episode: "Sometimes the fastest way to change a pattern isn't spending all day long trying to figure out WHY it happens - it's consciously choosing differently and letting the old programming dissolve through disuse."Links & Resources:Get on the CCBD WaitlistJoin our Q4 2025 cohort for building foundations that create consistent conversionsGet on the Scale By Design WaitlistFor established entrepreneurs ready to architect their next level of growth (Q4 2025) 90-Minute Strategy Intensive (1 spot left in June)Deep dive into your business, Human Design & Astrology with personalised strategy Connect with Jazze:Instagram: @jazzejervis_ (DM me your biggest takeaway from this episode!)Journal Prompts from the Episode:What pattern have I been processing for months or years that's actually ready for a decision instead of more analysis?Where am I using "healing" or "inner work" to avoid taking action that feels scary but necessary?If I made one brave decision to prioritise myself today, what would that be? And what's been stopping me?What would my life look like if I trusted that I could change patterns through conscious choice rather than endless understanding?