254. Benoit Menard, Senior Regional Director Marketing Europe at PUMA Group: Love Your Brand & Grow

Benoit Menard is Puma Group's Senior Regional Director Marketing Europe and a leader who's worked across advertising, sports federations, media, and top global brands. From his early days organizing tournaments as a student to leading major campaigns at Adidas and Puma, Benoit shares how he's built a career grounded in creativity, curiosity, and people-first leadership. We talk about how to lead marketing teams in fast-moving environments, how to stay close to culture, and why brand building still matters in a performance-driven world. Tune in to hear about: Benoit's career path from agencies to Adidas and Puma Leading the Puma x Olympique de Marseille relaunch Why local culture is central to global brand strategy The power of trust and risk-taking in team leadership Balancing data, gut feel, and long-term thinking Why great marketers think like scouts and storytellers More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian