#254 Carrying Legacy Forward

Craig Ascue is a humble visionary leader, entrepreneur, and community builder rooted in the Gullah Geechee heritage of Mt. Pleasant, South Carolina. As CEO of Ascue’s Paint and Body Shop, a second-generation collision repair business founded by his father in 1968, Craig blends tradition, technical excellence, and team leadership. Since taking the helm in 1995 after graduating from South Carolina State University with a degree in Marketing, Craig grew the company’s revenues, maintained consistent profitability, and in 2007 relocated operations to a 10,000 sq. ft. modern facility. Craig did this while assisting his father in developing the now Ascues Automotive Complex in Mt Pleasant, S.C. His team of 16 technicians and administrative professionals continues to uphold a reputation for integrity, excellence, and community commitment as they repair cars daily. They have been consistently voted Best Body Shop in Mt Pleasant, S.C. for several years.

In 2020, Craig found Ascue Capital to explore and formalize the family-rooted model of entrepreneurship he witnessed growing up. Ascue Capital operates at the intersection of community wealth-building and cultural legacy, examining how Gullah Geechee communities created capital through Church, School, Home, and Business.

Craig resides in the historic Ten Mile community of Awendaw, SC, where family, faith, and legacy are central. He has been married for 26 years to Tanya Ascue, and together they are raising a family of three daughters and one beloved granddaughter, ages 18, 22, 26, and 5. The family loves to travel, spend time together, and experience great times that enhance the ties that bind them.