#254 Prospección B2B 2026: cómo aprovechar las herramientas que existen con Martín Frías

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con Martín Frías, fundador y director de Pragmativa, sobre cómo encarar la prospección B2B en 2026 aprovechando mejor las herramientas que ya existen.Hablamos de por qué muchas estrategias de prospección dejaron de funcionar y de cómo combinar inbound y outbound con criterio, sin caer en automatizaciones mal usadas ni mensajes genéricos.Martín explicó qué cambió en la forma en que los decisores buscan proveedores, cómo aparecer en Google, LinkedIn y modelos de IA, y qué tipo de contenido hoy genera oportunidades reales de negocio.También conversamos sobre errores comunes en prospección, seguimiento, gestión de leads, construcción de pipeline y por qué querer vender demasiado rápido suele jugar en contra. 👉 Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing. Keywords: prospección B2B, ventas B2B, inbound marketing, outbound marketing, generación de leads, pipeline comercial, marketing B2B, automatización comercial, LinkedIn, crecimiento B2B.

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This episode is 50 minutes long.

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This episode was published on January 18, 2026.

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