254: The 1% Advantage: How Small Improvements Drive Big Impact with Adam Miller

Episode 254 of the What the Fundraising podcast, hosted by Mallory Erickson, titled "254: The 1% Advantage: How Small Improvements Drive Big Impact with Adam Miller" was published on August 26, 2025 and runs 32 minutes.

August 26, 2025 ·32m · What the Fundraising

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Summary

In fundraising, success relies less on perfection and more on continuous improvement. This conversation evaluates how nonprofits can balance vision with pragmatism, prioritizing embracing continuous growth instead of unattainable ideals. From identifying what not to do to relationship intelligence, we cover the importance of understanding households, leveraging employer connections, recognizing non-linear donor journeys, and spotting early signs of donor disengagement. Together, these insights offer a blueprint for building stronger relationships and achieving lasting impact in the fundraising sector. Our guest today is Adam Miller, social entrepreneur, tech founder, and philanthropist dedicated to leveraging technology and innovation for social good. Adam is the founder and CEO of Instill, a technology platform designed to help nonprofits maximize impact. Before launching Instill, he founded Cornerstone OnDemand, growing it from his apartment into the world’s largest educational technology company, empowering over 75 million people in the process. Apart from his tech career, Adam spent two decades involved in the nonprofit sector and helped grow Team Rubicon into a leading global humanitarian aid and veteran service organization. He lives in Los Angeles with his wife and three children and joined us today to talk about the importance of focusing on the right things rather than perfection. In this episode, you will be able to: - Learn how the nonprofits can balance vision with pragmatism. - Get an idea about the illusion of perfectionism. - Discover the power of relationship intelligence. - Learn about the importance of understanding household dynamics. Get all the resources from today’s episode here. Support for this show is brought to you by iDonate! Their donor-first giving suite, including mobile pop-ups, A/B testing, recurring prompts, makes it easy to convert more donors, faster. Easy to set up & publish with no tech team required! Launch custom giving forms that sync seamlessly with your CRM. Smarter data, better donor journeys. Check them out at iDonate.com Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.