254: The Foundation Most Authors Skip
from The Christian Business Advantage Hosted by Alyssa Avant
Most authors don't have a marketing problem — they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing, Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it: "I help ___ go from ___ to ___ so they can ___." This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has been missing.
Embed this episode
No transcript yet.