255: How to Become a Creative Leader. Josef Brunner

Our world is changing fast. So how do we create something unique that will stand the test of time?  This week, Oliver Aust is joined by Josef Brunner on Speak Like a CEO to discuss what it takes to lead creatively. As the founder and CEO of NutriUnited and a seasoned entrepreneur with two nine-figure exits, Josef shares why authenticity is so important for businesses. We also discussed how building in public sets NutriUnited apart in the competitive food industry. Josef explains how NutriUnited’s focus on controlling production and sales channels, rather than relying on traditional marketing tactics, helps avoid common startup pitfalls.  You will also learn some valuable tips on the importance of vulnerability for leaders when building a supportive team culture.  Additionally, Josef offers insights from his new book, The Creativity Code, co-authored with Christian Sellmann, providing strategies for finding and using creativity in leadership. By the end of this episode, you’ll learn how to find and use creativity to your advantage as a leader. If you're an entrepreneur or a leader seeking to increase your impact, this episode is packed with valuable takeaways.  Tune in and discover how to build and lead with purpose. Check out Josef & Christian Sellmanns new book Der Kreativitätscode: Das Phänomen Kreativität verstehen, hinterfragen und für sich steigern. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/