#255 How to Navigate the Murky Waters of a Market Correction In Your Service Bays

How to navigate the murky waters of a market correction & remain on top in your service bays . We are seeing a hodge podge of viewpoints in the stock market , with the FEDS slowly ramping up interest rates -in attempts to hedge the wild side of record breaking inflation. With a noticeable downtrend as of recent ( MAY 2022) and a miserable earnings season for many corporations, how will this effect the consumer and specifically-what do we need to be prepared for with our automotive service enterprises ? Automotive talent Kim Hickey of Automotive Training Institute & the Maximum Octane Podcast pitstops on the show to discuss some of the key basics of your financial house that need to be in shape . The importance of cleaning your financial house to keep a low debt factor. What language do I use in my marketing presentations during this economic climate?  Back to the Basics : Service Advisor Skill Set Improvements  Why cutting back on Marketing Budget will be the Death of Your Ops