255. Katerina Schneider, Founder & CEO of Ritual

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency.  We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories   Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider   Rituals's Website: https://ritual.com/ Ritual's IG: https://www.instagram.com/ritual Ritual's TikTok: https://www.tiktok.com/@ritual -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion