255: Overcome Fear with Ruth Soukup

Overcoming Fear (21:00) to start and grow your small business, with Ruth Soukup - author of "Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love". She shares her entrepreneur story, including working in her father's business, and then becoming a successful blogger, bestselling author and small business owner. She found that she was always "doing it scared" in her life, but she still learned to take action. We chat (21:00) about her book, "Do It Scared" and she introduces the 7 Fear Archetypes, which allow you to better understand your specific fears and help you begin to overcome them. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)