#255 Talking with ASICS about the New Sonicblast and Megablast!

On this special episode, Nathan is joined by Paul Lang, ASICS's Senior Manager of Global Performance Footwear, to talk about two brand new models to their "Blast" line of shoes!. Coming September 1 are the Sonicblast, a brand new PEBAX-plated trainer, and the Megablast, both featuring their new FF Turbo Squared foam! These new additions join the team-favorite Novablast and Superblast models to round out the Blast family of shoes. Nathan and Paul discuss how ASICS plans, designs, and tests their shoes, the specific features of the two new shoes, what's next for ASICS in the upcoming months, and more. Get your DOR Merch: https://doctors-of-running.myspreadshop.com/Get 20% off your first order from Skratch with code: DOCTORSOFRUNNING!Stryd’s Race Power Calculator eliminates the uncertainty of race day by analyzing the course, weather, and your personal capability to create a custom power target. This lets you pace with precision—conquering hills, battling headwinds, or enduring heat without overdoing it. With Stryd, you’re strategizing for your best performance. Ready to own race day? Visit ⁦stryd.com⁩ today.Chapters0:00 - Intro4:08 - ASICS's design & development philosophy12:43 - The new Sonicblast27:18 - The new Megablast34:33 - The composition & characteristics of FF Turbo Squared40:17 - What's on the horizon for ASICS44:02 - Wrap-up