255. Why Contractors Are Losing the War for Talent - Aaron Witt

To learn more about Breakthrough Academy, click here: https://trybta.com/EP255Take our five minute quiz and get your free Contractor Growth Roadmap: https://trybta.com/DL255What if we told you that the skilled labor shortage is your fault?Yes, there’s demographic challenges. Yes, the economy plays a role.But our industry has REALLY missed the mark on attracting the next generation.Today’s guest is the one and only Aaron Witt, founder of BuildWitt and host of the Dirt Talk podcast. He’s on a mission to empower the next generation of tradespeople and bridge the gap between the old guard and the next wave of talent.In this episode you’ll learn:Why the construction industry is partially at fault for the lack of new skilled laborersThe employer branding mistakes you’re definitely making, and what to do insteadAnd what different generations owe each other to solve the workforce crisisIf you care about the future of your team, your business, and the trades as a whole — this one’s for you. Check out Aaron's YouTube channel here: https://www.youtube.com/c/AaronWittMore episodes on employer branding and recruiting the next generation of skilled laborers:How to Build a Hiring Funnel (EP 220): https://youtu.be/ITtfUjjD5JIHow to Attract Reliable Staff in a Labor Shortage (EP 208): https://youtu.be/bjdnIQJxAMkLeadership Beyond The Hammer (EP 215): https://youtu.be/DlJhlx65UIs 00:00-Intro01:15-Aaron Witt's Background and Founding of BuildWit04:20-The Importance of Brand in the Construction Industry08:16-Why Contractors Struggle to Attract Young Talent14:31-How Best-in-Class Contractors Hire Smarter20:11-The Role of Authentic Storytelling31:52-Employer Branding for the Next Generation of Contractors40:28-Private Equity, Capitalism, and the State of Infrastructure48:43-Responsibilities of Both Generations in Solving the Labor Crisis