2553: Storytelling Workshop: Helping A Window Company Formulate Their Identity

A window contractor in Indiana reached out to Rich recently looking for some advice and assistance… he wanted to take the principles of IDENTITY and turn them into ads to run on TV. Rich, of course, jumped at the opportunity to help, and that's what you're about to listen to today. Listen and learn as Rich skillfully asks questions, elicits information, and then masterfully turns the raw data into interesting, relevant, and engaging stories. He makes it look soooo easy. This episode is all "roll up your sleeves and get to work" and zero fluff.