#256 Innovating Better Things in a Better Way With Jad Finck of Allbirds

Our leadership series continues with Jad Finck, the Head of Innovation & Sustainability at Allbirds, the fast growing California-based lifestyle brand and Climate Neutral B Corp, well-known for their merino Wool Runners and other ultra-comfy, nature-based footwear and apparel. As Matt Priest puts it, "Allbirds has become the darling of the industry, from an innovation perspective, a sustainability perspective, and a storytelling perspective." As one of the first employees at Allbirds, Jad led the development of the company's major material innovations including their eucalyptus fiber Tree fabric and SweetFoam™, a TIME Magazine Best Invention of the Year featuring the world's first carbon capturing, sugarcane-based EVA. Join us as Jad gives the Shoe-in Show an inside look at the stories behind these sustainable creations and takes us through Allbirds' pioneering work on publishing and reducing the carbon footprints of all their products in their mission to "reverse climate change through better business."