256. Jamie Weeks, Founder & CEO of SweatHouz

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz. Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience.  In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand. We also cover: The future of holistic wellness Optimizing franchise operations Jamie's vision for revolutionizing the industry   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   SweatHouz's Website:https://www.sweathouz.com/ SweatHouz's IG: https://www.instagram.com/sweathouz/   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:44) Jamie's Journey in Franchising (02:30) Origin and Growth of SweatHouz (04:36) SweatHouz's Offerings (06:49) SweatHouz 1.0 vs. 2.0 (11:07) Franchising Strategy and TAM (14:16) Differentiation (21:50) Strategizing for a Billion-Dollar Exit (24:09) The Future of Fitness and Wellness (28:34) Digital Therapy  (30:20) Scaling and Franchisee Selection (36:48) Partnerships and Future Roadmap (38:38) Conclusion