256 John Rosso, Building a Foundation of Empathy to Become a Great Salesperson

John Rosso is the CEO of Sandler Training by Peak Performance Management. He is recognized nationally as a business-development expert, specializing in executive-sales consulting and sales-productivity training as well as the best-selling author of Prospect The Sandler Way.     John is a dynamic, enthusiastic speaker who informs, entertains, and motivates presidents, CEO's, other senior managers and sales professionals. More than 50,000 sales professionals have listened to John speak, and more than 95 percent rate his content and presentation of sought-after selling solutions the best they've ever heard.   His authentic, real-world approach to the sales process speaks to visionary business leaders who want the freedom success brings.   In 1994, John founded Peak Performance Management, Inc. an authorized Sandler Training Center. With 250 offices worldwide, Sandler is the global leader in sales and sales management training.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   John’s Challenges; 1. Be an ongoing learner. 2. Find 2 or 3 business mentors that you can talk to regularly.   Books Mentioned To Sell is Human by Daniel Pink Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute Adversity Quotient: Turning Obstacles into Opportunities by Paul Stoltz   Connect with John LinkedIn Twitter Website   If you liked this interview, check out the rest of my interviews with sales trainers and masters. Subscribe on iTunes | Stitcher | Overcast | <a href= "http://podbay.fm/sh