#256: Why 'No' Is Really Indecision | Patrick Van Der Burght

Ethical persuasion expert Patrick Van Der Burght reveals why most business "nos" are really indecision in disguise, and how entrepreneurs can turn hesitation into a yes. In this episode of Play Big Faster, Patrick, a Cialdini Institute founding member with 25+ years training persuasion science, breaks down Daniel Kahneman's System One and System Two thinking behind why up to 95% of decisions happen on autopilot. You'll learn the seven universal principles of persuasion, how reciprocity and unity build trust, why social proof works best when testimonials mirror your audience, the authority mistake most business owners make, and a scarcity tactic that can double response rates. Watch the full conversation with Patrick Van Der Burght now on Play Big Faster.