2563: The Contractor's Guide To OTT, Part 1 of 3

from The Level 10 Contractor Daily Podcast · host Rich Harshaw

OTT advertising used to be too expensive for most contractors. Now the economics have changed. Rich Harshaw explains how streaming television can deliver targeted reach, meaningful frequency, better tracking, and stronger integration with your existing marketing. Learn what CPMs really mean, why premium inventory may be overpriced, and how to decide whether your company is ready for OTT right now.

Episode metadata supplied by the publisher feed · Published Sep 14, 2026

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2563: The Contractor's Guide To OTT, Part 1 of 3

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