257 - How to use Instagram to close $50M in sales (with Shannon Gillette)

Obviously, we've seen people use Instagram before, but we've never seen anyone use it quite as well as Shannon Gillette. She's a self-admitted perfectionist who only receives 5-star reviews from her clients—and her videos and Instagram stories reflect her commitment to high-quality content. In this episode, Shannon shares the strategies she's used on Instagram to become one of the top 15 agents in a field of 55,000.   And when you check out the show notes, you'll get more in-depth information and added details not included in the episode. Visit https://remindermedia.com/podcast/   Connect | Resources Connect with Shannon on Instagram @Shannon_Gillette Visit her website: https://www.gillettegroupaz.com/ Download our FREE e-book, How to Win at Instagram: https://bit.ly/3iL2W3y   [1:59]     Preview [2:55]     Shannon's business journey [5:58]     Transition from new homes sales to resale [8:10]     Shannon's lead generation strategy [9:24]     Golden Nugget: Treat Instagram like a television show [11:21]   Shannon's Instagram content strategy [15:00]   Coping with the fear/reluctance to share personal life [18:16]   The power of Instagram, growing your following, and evidence of success [24:12]   Leveraging listing ads [27:43]   Questions agents need to ask of their marketing and branding [30:46]   Meeting the challenges of scaling a business [33:45]   Routines/habits [35:34]   Advice [37:40]   Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/