257. Move Your Audience: Lessons From MLK You Should Use

Why it’s not about being born a great communicator, but becoming one.The greatest communicators aren’t always great from the start. As Lerone Martin knows, even the great Martin Luther King Jr. had to practice before he could persuade.Martin is the Martin Luther King Jr. Centennial Professor at Stanford, and as director of the King Research and Education Institute, he has spent years studying how King developed his brilliant communication that continues to captivate audiences to this day. “This is a skill that Martin developed over years,” Martin says. “There are stories of him practicing in the mirror... And I think it speaks to us about how we can develop this skill over time.”In this episode of Think Fast, Talk Smart, Martin and host Matt Abrahams unpack the techniques behind King's legendary speeches, from the musicality of his voice to his use of repetition and narrative structure. Whether you’re preparing a speech or building conversation skills, Martin highlights King’s example to show that great communication isn’t always born — it’s built.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Lerone MartinEp.192 Quick Thinks: How to Supersize Your Stories Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (00:43) - Why MLK Was So Compelling (02:10) - MLK’s Early Speaking Struggles (03:42) - How MLK Practiced and Improved (04:37) - Favorite MLK Speech (05:51) - “I Have A Dream” and Prepared Spontaneity (07:56) - MLK’s Core Techniques (10:54) - Repetition, Rhythm, and Momentum (13:23) - Conviction vs. Performative Messaging (15:42) - The Final Three Questions (20:17) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.