257 Stop Chasing Trends. Build What You Believe In

Send us Fan MailEddie van Dongen spent years doing what most musicians dream of. Touring Europe, playing 200-show theater runs, recording, performing. And then COVID hit, and overnight there was nothing. No gigs, no income, no plan.That moment forced him to ask a question he'd never had to ask before: what would it look like to actually build a business, not just be a freelancer hoping the phone rings?Eddie is a professional drummer from Rotterdam, endorsed by major brands and featured on Dutch national TV. But what makes his story genuinely interesting is how he got from that COVID wake-up call to running Eddie's Drum Academy, an online platform built around a completely different way of teaching drums. Not fill packs, not lick libraries, but a creative framework that teaches drummers how to think.In this conversation, Eddie and I got into a lot. His burnout at music college and how studying meditation changed not just his playing but his whole approach to business. Why he believes you have to be okay with being ignored if you're building something real. His Meta ads funnel selling a 37-euro ebook with a 2.5 to 3.5 ROAS. How his order bumps are converting around 40%. And what he's working toward next.He's honest, thoughtful, and clearly someone who built this from scratch with no marketing background. I think you'll really enjoy this one.Check out Eddie's work:🌐 https://eddiesdrumacademy.com/📸  https://www.instagram.com/eddievandongendrums/▶️ https://www.youtube.com/ ⁨@eddievandongendrums⁩