#258 Agentes IA: cómo escalar ventas B2B sin contratar a nadie con Mateo Folador

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con Mateo Folador, Founder y CEO de Hola Amigo, sobre cómo usar agentes de inteligencia artificial para escalar ventas B2B sin aumentar estructura ni sumar equipo.Hablamos de qué es realmente un agente de IA y en qué parte del proceso comercial tiene más impacto. Desde la generación de demanda hasta la calificación y el cierre.Mateo explicó cómo pensar la empresa como un sistema, por qué la combinación humano + IA es más potente que cualquier extremo y cómo usar la automatización para filtrar mejor, no para vender más rápido.También conversamos sobre errores comunes al implementar IA, contenido en LinkedIn, servicios productivizados y cómo dejar de depender exclusivamente de vendedores para construir un sistema que genere oportunidades. 👉 Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing. 🎁 Aquí está el regalo que nos hizo Mateo.Keywords: agentes IA, ventas B2B, automatización comercial, inteligencia artificial, generación de leads, contenido en LinkedIn, calificación de leads, servicios productivizados, marketing B2B.

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This episode was published on February 17, 2026.

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