#258: Breaking Down Nice vs. Kind: A Deep Dive with Ben Guttmann
We'll also hear how sometimes it's okay to be kind and not nice, and learn the three principles of Benefits, Focus, and Empathy that Ben shares to help show kindness when it comes to feedback,. Ben’s article: "Kind vs. Nice Communication: Learn how to deliver an effective and considerate evaluation," can be found in the May 2024 edition of Toastmaster Magazine. Ben Guttmann is an experienced marketing executive and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He is on a mission – to help leaders to more effectively connect by simplifying their message. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Ben lives in New York City, NY, and can be reached at BenGuttmann.com, where you find his book, get a few free chapters and sign up for his newsletter
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What this episode covers
[24:39] Explore the difference between nice vs. kind with Ben Guttmann, a marketing expert & author, as he unpacks why kindness is key to better communication
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