258. Colin Watts, CEO of Thorne

Today, I'm joined by Colin Watts, CEO of Thorne. Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness. We also cover: Thorne's emphasis on quality and innovation Expanding into diagnostics and personalized nutrition Colin's insights from a 30-year career in consumer healthcare   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider   Thorne's Website: https://www.thorne.com/ Thorne's IG: https://www.instagram.com/thornehealth   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:44) Colin's and Thorne's Background  (06:34) Thorne's Core Business and Evolution (11:07) Innovation and Consumer Focus (13:58) Health Kits and Diagnostic Testing (19:03) Challenges and Opportunities in Wellness (23:19) Thorne's Partnerships (28:52) Colin's Vision (37:20) Future Roadmap (39:26) Conclusion