258: Connecting Brands and Farmers through Outcomes-Based Regenerative Agriculture with Chris Kerston, Co-CEO of Land to Market

Chris Kerston is the Co-CEO of Land to Market, the world's first outcomes-based verified regenerative sourcing solution. They support brands and producers who are leading the way in giving the land a voice and working to improve soil health, water, biodiversity and ecosystem function. Chris ranched full time for over 10 years before joining the Savory Institute. With a longstanding passion for regenerative agricultural and better food distribution systems, Chris has dedicated his life to helping connect ranchers with consumers in ways that create synergistic value for both sides. Connect with Land to Market Website | LinkedIn