258: Short-termism weakens trust

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe and Belinda McCubbin In this episode, Brad, Bel and Scully examine why quick wins can borrow from future trust. They distinguish acting quickly from short-termism, where immediate pressure replaces a school's long-term strategic direction. The discussion explores why marketing that reassures leaders can unsettle parents, whose school choice can unfold over years rather than campaign cycles. The trio challenge Heads to maintain continuity through change and consider families' longer decision journey. Episode link: Reflection and Leadership Guide: Short-termism weakens trust Get in touch at [email protected]