259. How to leverage your IP to scale, with Pamela Slim

In today’s episode, I get to talk with Pamela Slim, an expert for experts, who helps business owners leverage their IP to scale. Of course, you know that a book lives in that scale strategy, so we'll be talking about how your book can be a tool to package ideas, build awareness, and generate demand.We talk about the specific point of view that you, as an expert, have and the process you go through in your business—questions you ask, models you share. We discuss about how to get really clear about your methods and how to codify them and scale your ideas.Pamela Slim is an award-winning author, speaker, and agency owner who has spent three decades helping business owners scale their businesses and IP. The Pamela Slim Agency (PSA) specializes in productizing service businesses and the design and development of certification and licensing programs. Pam is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net, which won the Best Sales and Marketing Book of 2021 from Porchlight Books. If you’re a service-based entrepreneur or business owner, or maybe you’re a 9-to-5, and you really desire to someday run your own business (a beyond better life you imagine for yourself), this conversation is for you!Get to know Pamela:WebsiteLinkedInInstagram @pamslimBook recommendation: If You Want to Write: A Book About Art, Independence and Spirit, by Brenda Ueland Follow me on:Instagram @stacyennisFacebook @stacyenniscreative LinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or join my email list http://stacyennis.com/join and fill out the form on the page.