259. Retention Is the New Attention: How to Win the Social Media Algorithm in 2026

In 2026, simply getting attention isn't the silver bullet it used to be. The new metric to optimize for? Retention. When competition was lower and algorithms were simpler, getting in front of new audiences worked well for growth, but in today's landscape, retention is far more powerful. In this episode, Emma explains how metrics like watch time, completion rate, replays, saves, and returning viewers will now determine whether your content continues to be shown. If your audience drops off after a few seconds, the algorithm moves on, no matter how many new people you reached. But when viewers stay, rewatch, and engage, the platform recognizes value and serves your content again and again. Listen in to hear about why retention is what will build familiarity, trust, and ultimately revenue for your business. You'll also take home some practical strategies to improve your hooks, tighten delivery, and create rewatchable content that drives long-term growth in 2026. Listen in as Emma explains: Why retention isn't just a metric, it's your competitive advantage Practical ways to improve hooks, pacing, and rewatchability How watch time and completion rate drive visibility    And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry