259. Stop Commoditizing Your Brand: Sell on Value With Doug Brown, Business Success Factors

259. If your brand is stuck competing on price, you're losing margin, leverage, and long-term growth. And it matters—because once your product is commoditized, retailers treat you like a line item, not a leader. In this episode, I sit down with sales expert Doug Brown to unpack why most CPG brands default to rinse-and-repeat strategies that erode value—and how to break that cycle. We dig into the psychology of selling, overcoming fear, building clarity, and positioning your brand around tangible and intangible ROI. You'll learn how to shift the conversation from "How low can you go?" to "How much value do you create?"—and why that shift fuels innovation, protects margin, and drives sustainable category growth. If you want higher margins, stronger retailer relationships, and a more defensible brand, this episode is for you. Download the free episode guide and explore additional episodes at RetailSolved.com to go deeper into value-based selling and sustainable CPG growth. Get instant access on the show webpage: RetailSolved.com/session259