26: All Things Social with Jess Darrington

Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons learned working as a social media influencer, how to choose and work with influencers effectively, and the importance of organic social media. "I'm a firm believer in organic social media instead of just boosting posts or paid promotions. Because the purpose of organic social media - one of the major purposes - is to create a communication with your audience. And if you're just paying for ads, it doesn't really create that authentic dialogue that you need between a destination and the potential visitors." - Jess Darrington on the importance of organic social media. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.