#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.